You'll find the latest reports and whitepapers from QueryClick here
offering insights into market trends and the opinion of today's marketing leaders.
In our Programmatic Ad Fraud Report, leaders in the marketing C-suite and major publishers share their candid views on the current risks associated with programmatic ad fraud. QueryClick surveyed over 150 Heads of Marketing for UK brands with a revenue of £100 million + and brought both publishers and brands together at an independent roundtable, in order to uncover their concerns and challenges.
Businesses are thinking long and hard about their ad spend. Some are taking their activity in-house; whilst many others are turning to smaller, independent agencies who can offer more transparency. Our latest survey of 150 Chief Marketing Officers (CMOs) for UK consumer brands with a revenue of over £150 million explores the concerns CMOs have today including a lack of transparency and confidence in the performance their advertising spend delivers. The report reveals a profound shift in the way that CMOs are engaging agencies and spending their marketing budgets.
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