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QueryClick

RESEARCH

&

INSIGHTS

 

You'll find the latest reports and whitepapers from QueryClick here
offering insights into market trends and the opinion of today's marketing leaders.

 
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In our Programmatic Ad Fraud Report, leaders in the marketing C-suite and major publishers share their candid views on the current risks associated with programmatic ad fraud. QueryClick surveyed over 150 Heads of Marketing for UK brands with a revenue of £100 million + and brought both publishers and brands together at an independent roundtable, in order to uncover their concerns and challenges.

 
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Businesses are thinking long and hard about their ad spend. Some are taking their activity in-house; whilst many others are turning to smaller, independent agencies who can offer more transparency. Our latest survey of 150 Chief Marketing Officers (CMOs) for UK consumer brands with a revenue of over £150 million explores the concerns CMOs have today including a lack of transparency and confidence in the performance their advertising spend delivers. The report reveals a profound shift in the way that CMOs are engaging agencies and spending their marketing budgets.

 
 

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